Referendum Interactive Toolkit

For the 2011 Referendum on the Voting System, the Commission introduced an easy-to-use, fun and engaging online Toolkit designed to help voters decide for themselves which voting system they preferred.

The Referendum Toolkit included animated videos, quizzes and interactive content to deliver two ‘user journeys’  - the first enabling voters to learn about the five electoral systems and compare their functional characteristics; and the second allowing voters to assess each system, according to their own preferences and priorities.
 

2011 Referendum Toolkit: