Appendix B: Quick guides for publishers and broadcasters

Summary: CANDIDATE initiated advertising

Broadcast advertising When broadcasts allowed Must be authorised by1
Promoting party, candidate and party, or attacking another party or candidate Not allowed Not applicable
Promoting electorate candidate only Election period (23 August to 22 September) Electorate candidate
Non-broadcast advertising Period for which counted as election expense2 Must be authorised by1
Promoting party or attacking party or candidate Regulated period (23 June to 22 September) Party secretary
Promoting electorate candidate Regulated period (23 June to 22 September) Electorate candidate
Promoting both electorate candidate and party Regulated period (23 June to 22 September) Both the party secretary and electorate candidate

1 Information about the authorisation and promoter statement requirements is provided in Part 1 of this handbook.
2 There are no restrictions on when non-broadcast advertisements can be published, except that they cannot be published on election day.

Summary: PARTY initiated advertising

Broadcast advertising using allocation of funds by Electoral Commission When broadcasts allowed Must be authorised by1
Promoting party or attacking party or candidate Election period (23 August to 22 September) Party secretary
Promoting electorate candidate only Election period (23 August to 22 September) Electorate candidate
Promoting both electorate candidate and party Election period (23 August to 22 September) Both the party secretary and electorate candidate
Internet advertising using allocation When advertising allowed Must be authorised by1
Promoting party or attacking party or candidate Anytime but must be published during election period (23 August to 22 September) Party secretary
Promoting electorate candidate only Anytime but must be published during election period (23 August to 22 September) Electorate candidate
Promoting both party and electorate candidate Anytime but must be published during election period (23 August to 22 September) Both party secretary and electorate candidate
Broadcast advertising using private funding When broadcasts allowed Must be authorised by1
Promoting party, candidate and party, or attacking another party or candidate Not allowed Not applicable
Non-broadcast advertising using private funding (including internet) Period for which counted as election expense2 Must be authorised by1
Promoting party vote or attacking party or candidate Regulated period (23 June to 22 September) Party secretary
Promoting electorate candidate Regulated period (23 June to 22 September) Electorate candidate
Promoting both electorate candidate and party vote Regulated period (23 June to 22 September) Both the party secretary and electorate candidate

1 Information about the authorisation and promoter statement requirements is provided in Part 1 of this handbook.
2 There are no restrictions on when non-broadcast advertisements can be published, except that they cannot be published on election day.

Summary: THIRD PARTY initiated advertising

Topic Third parties can ...
Election advertising - radio and television
  • Broadcast advertising that supports a candidate or party with the written authorisation of the candidate or party, subject to registration and promoter statement requirements and expenditure limits during the regulated period
  • Broadcast advertising that attacks the policies of candidates or parties
Election advertising - other than television and radio
  • Support a candidate or party with the written authorisation of the candidate or party1
  • Attack the policies of candidates or parties subject to registration and promoter statement requirements and expenditure limits during the regulated period
Topic Third parties can’t ...
Election advertising - radio and television
  • Broadcast on election day
  • Broadcast in support of a candidate or party without written authorisation1
  • Broadcast without including the third party’s promoter statement
Election advertising - other than television and radio
  • Publish in support of a candidate or party without written authorisation1
  • Publish without including the third party’s promoter statement
  • Publish on election day
  • Put new election material on a website on election day, advertise a website on election day or use systems on election day that make website election advertising available to persons who have not voluntarily accessed the website.

1 Information about the authorisation and promoter statement requirements is provided in Part 1 of this handbook.

Last updated: 30 March 2017