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Election advertising rules - summary
This table summarizes the different rules for election advertising applying to parties and candidates and between broadcast and other media.
Broadcast advertising using allocation of funds by Electoral Commission | When broadcasts allowed | Must be authorised by2 | Party expense? | Electorate Candidate expense? |
Promoting party vote or attacking party or candidate | From writ day to day before polling day | Party secretary | No - paid from Electoral Commission allocation | No - relates to party |
Promoting electorate candidate only | From writ day to day before polling day | Electorate candidate | No - paid from Electoral Commission allocation | Yes (and value is a donation by the party to the electorate candidate) |
Promoting both electorate candidate and party | From writ day to day before polling day | Both the party secretary and electorate candidate | No - paid from Electoral Commission allocation | Yes (for the cost of the portion of the ad relating to the electorate candidate) and value is a donation by the party to that candidate |
Broadcast advertising using private funding | When broadcasts allowed | Must be authorised by2 | Party expense? | Electorate Candidate expense? |
Promoting electorate candidate only | From writ day to polling day | Electorate candidate | Not applicable | Yes |
Promoting party vote, candidate and party, or attacking another party or candidate | Not allowed | Not applicable | Not applicable | Not applicable |
Non-broadcast advertising | Period for which counted as election expense1 | Must be authorised by2 | Party expense? | Electorate candidate expense? |
Promoting party vote or attacking party or candidate | 26 August to close of 25 November 2011 | Party secretary | Yes | No |
Promoting electorate candidate or attacking another party or candidate | 26 August to close of 25 November 2011 | Electorate candidate | No | Yes |
Promoting both electorate candidate and party vote | 26 August to close of 25 November 2011 | Both the party secretary and electorate candidate | Yes (for the cost of that portion of the ad relating to the party) | Yes (for the cost of that portion of the ad relating to the electorate candidate) |
1There are no restrictions on when non-broadcast advertisements can be published.
2Authorisation must be in writing. In addition, the advertisement when broadcast or published must include the name and relevant full street address of the promoter of the advertisement. A Post Office box or website address is insufficient.
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