Appendix B: Summary of election advertising rules for parties

TV and radio advertising using broadcasting allocation
When broadcasts allowed
Must be authorised by1
Party expense?
Electorate candidate expense?
Promoting party or attacking party or candidate Election period (23 August to 22 September) Party secretary Not an election expense
An allocation expense included in party's return of allocation expenses
Not applicable
Promoting both party and electorate candidate Election period (23 August to 22 September) Both the party secretary and electorate candidate Not an election expense
An allocation expense included in party's return of allocation expenses
Yes (for the cost of the portion of the ad relating to the electorate candidate) and value is a donation by the party to that candidate.
Promoting electorate candidate only Election period (23 August to 22 September) Electorate candidate Not an election expense
An allocation expense included in party's return of allocation expenses
Yes (and value is a donation by the party to the electorate candidate)
TV and radio advertising using party's funds
When broadcasts allowed
Must be authorised by1
Party expense?
Electorate candidate expense?
Promoting party, candidate and party, or attacking another party or candidate Not allowed Not applicable Not applicable Not applicable
Promoting electoral candidate only Election period (23 August to 22 September) Electorate candidate
No
Yes (and value is a donation by the party to the electorate candidate)
Internet advertising using broadcasting allocation
When broadcasts allowed
Must be authorised by1
Party expense?
Electorate candidate expense?
Production costs At any time provided advertising published during election period (23 August to 22 September) Advertising must be authorised by party secretary and/ or electorate candidate if it features the candidate Not an election expense
An allocation expense included in party's return of allocation expenses
Not if it only relates to party. The costs will be a candidate election expense (and donation to the electorate candidate) to the extent the advertising promotes the candidate
Placement costs Election period (23 August to 22 September) Not an election expense
An allocation expense included in party's return of allocation expenses
Non-broadcast advertising using party's funds (including internet
Period for which counted as election expense 2
Must be authorised by1
Party expense?
Electorate candidate expense?
Promoting party vote or attacking party or candidate Regulated period (23 June to 22 September) Party secretary Party election expense No
Promoting both party vote and electorate candidate Regulated period (23 June to 22 September) Both the party secretary and electorate candidate Party election expense (for the cost of that portion of the ad relating to the party) Yes (for the cost of that portion of the ad relating to the electorate candidate)
Promoting electorate candidate Regulated period (23 June to 22 September) Electorate candidate No Yes

1 Information about the authorisation and promoter statement requirements is provided in Part 2 of this handbook.
2 There are no restrictions on when non-broadcast advertisements using party's funds can be published, except that they cannot be published on election day.

Last updated: 10 April 2017