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Appendix D: allocation of advertising expenses for advertisements promoted by candidates

Assumes: the cost of each advertisement is $1,000; the party secretary has authorised any positive party advertisement; and advertisements that promote more than one message are in equal proportions.

 Candidate Y election expense Candidate Y referendum expense Political party A election expense Political party A referendum expense
A. Vote Candidate Y $1000 ---
B. Vote Referendum Option X $1000 $1000 --
C. Vote Party A $500 -$500 -
Vote Candidate Y
D. Vote Candidate Y $1000 $1000 --
Vote Referendum Option X
E. Vote Party A $666 $1000 $666 -
Vote Referendum Option X
Vote Candidate Y

The Electoral Commission advises that if a candidate promotes a referendum advertisement you should assume the advertisement will also be deemed to be a candidate advertisement. The candidate will need to include the cost of the advertisement as an election expense.