This Reform Party poster from 1925 illustrates the influence of commercial advertising techniques in its focus on Prime Minister Gordon Coates, use of visual images and reliance on simple slogans rather than detailed policy statements.

Alexander Turnbull Library, Wellington, New Zealand
Reference: Eph-C-POLITICS-1925-01

Further information and copies of this image may be obtained from the Library through its 'Timeframes' website, http://timeframes.natlib.govt.nz

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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