After eight years in opposition, Labour won a narrow victory in the 1957 election. But despite this poster's smiling vision of universal prosperity, voters would turn their backs on Labour three years later.

Alexander Turnbull Library, Wellington, New Zealand
Reference: Eph-F-ODEA-1940/60-26

Further information and copies of this image may be obtained from the Library through its 'Timeframes' website, http://timeframes.natlib.govt.nz

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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